Sterling Prop. Real Estate

Lead generation and marketing automation overhaul for Sterling Property, a leading real estate agency. Optimized their sales funnel to attract high-intent buyers and sellers, achieving a 40% increase in qualified leads in just six months and streamlining conversions for maximum ROI.

Sterling Property logo with text "Luxury Homes & Investments" and "Since 2005" on a dark background.
Collage of three images showing minimalistic interior design: a decorative ball on a table, a modern house exterior, and a vase on a wooden table.
Open laptop displaying a real estate website featuring a modern, elegant interior image and descriptive text. The website menu includes links like Services, About, Contact, and a Book Now button.

The challenge

Sterling had premium properties—but their funnel was leaking leads. Low-quality traffic, weak nurture flows, and a website that didn’t convert.

What we did

→ Gave the website a real UX strategy—better filters, sharper CTAs, and a layout that drives action.


→ Set up lead scoring and behavior-based drip campaigns—so the right message hit the right lead at the right time.


→ Refined paid media targeting across Google and Meta to attract ready-to-act buyers and sellers.


→ Integrated a CRM to finally bring visibility and velocity to the sales process.

The Results

  • 40% more qualified leads in just 6 months.

  • +30% conversion rate on inbound leads.

  • +25% ROI from paid media

“Maria helped us improve our lead generation, and the impact was huge—40% more qualified leads and a smoother sales process. She knows exactly how to make marketing work.”

— Dylan B., CMO, Sterling Property