Freelance Leadership Roles

from $65.00

Strategic Marketing Leadership—Without the full-time overhead

For companies that already have internal resources, vendors, or in-house teams—but need senior guidance to tie it all together. I plug in as a fractional CMO, Head of Growth, Marketing Lead or Project Lead to drive direction, manage stakeholders, and ensure your team executes with clarity and impact.

This is a flexible leadership role—not a hands-on marketing subscription. I lead the strategy and oversee execution, aligning your resources to deliver results.

Roles:
Type:

Strategic Marketing Leadership—Without the full-time overhead

For companies that already have internal resources, vendors, or in-house teams—but need senior guidance to tie it all together. I plug in as a fractional CMO, Head of Growth, Marketing Lead or Project Lead to drive direction, manage stakeholders, and ensure your team executes with clarity and impact.

This is a flexible leadership role—not a hands-on marketing subscription. I lead the strategy and oversee execution, aligning your resources to deliver results.

Ideal for teams that:

  • Require interim C-suite marketing leadership to drive critical initiatives

  • Are scaling rapidly but not yet ready to onboard full-time senior leaders

  • Have execution capabilities but need clear strategic direction

  • Are gearing up for a major launch or a pivotal growth stage

Whether you’re looking for high-level strategic guidance, hands-on project management, or focused growth leadership, I offer flexible freelance roles designed to integrate seamlessly with your existing team. Select the position that best matches your company’s current challenges and goals, and gain expert leadership without the commitment of full-time overhead.

Fractional CMO

Strategic Marketing Officer on Demand

As a Fractional CMO, I take full ownership of your marketing strategy, aligning business goals with actionable plans. I lead at the executive level—guiding brand, growth, customer acquisition, and retention initiatives—while coordinating internal teams and external partners to ensure everything works toward clear KPIs.

Key Responsibilities:

  • Develop and own the overall marketing strategy

  • Align marketing with business goals and revenue targets

  • Lead brand positioning, GTM planning, and channel strategy

  • Manage and mentor internal marketing teams and external vendors

  • Report on performance to founders, execs, or board

Head of Growth

Data-Driven Growth Strategy & Execution Oversight

As Head of Growth, I focus on driving customer acquisition, retention, and revenue through experimentation, funnel optimization, and performance marketing. I combine product, marketing, and analytics to identify and scale what works.

Key Responsibilities:

  • Build and optimize growth funnels across paid, organic, and product-led channels

  • Design and implement growth experiments based on hypotheses and data

  • Identify bottlenecks and lead conversion optimization initiatives

  • Manage cross-functional teams to accelerate growth

  • Track, analyze, and report on growth KPIs

Marketing Lead

Marketing Strategy Meets Team Coordination

As a Marketing Lead, I bridge strategy and execution—translating goals into clear marketing plans and guiding the team to execute effectively. Perfect for startups or scaleups with some marketing in motion but lacking leadership.

Key Responsibilities:

  • Translate company goals into actionable marketing plans

  • Define priorities, timelines, and campaign briefs

  • Ensure execution across paid media, content, CRM, and creative

  • Review performance data and guide optimization

  • Support team development and streamline collaboration

Project Lead (Marketing)

Tactical Leadership for Key Projects or Launches

As a Project Lead, I take charge of specific, high-stakes marketing initiatives—from product launches and website revamps to funnel builds or automation rollouts. I make sure your project hits goals, stays on track, and gets done right.

Key Responsibilities:

  • Define scope, timeline, deliverables, and KPIs for marketing projects

  • Coordinate teams, freelancers, or vendors involved

  • Manage quality, budget, and timelines

  • Provide hands-on guidance to ensure project success

  • Report progress and next steps to key stakeholders