Lumen Wellness

Strategy and execution of a full-funnel marketing approach for Lumen Wellness, improving website performance, automating customer engagement, and scaling paid media for higher conversions and revenue growth.

Person holding smartphone displaying analytics app with statistics and total views count.

The challenge

Lumen Wellness sells premium supplements and skincare—but their online game was weak. Low visibility, poor conversions, and email flows that didn’t convert. The website? Pretty, but useless—no funnel, no direction, no money.

What We Did

→ Rebuilt the website to sell, not just sit there. Clear navigation, sharp copy, and product pages that actually show the value of what they’re selling.

→ Set up a conversion-focused funnel in HubSpot. Segmented leads, triggered personalized nurture flows—no more one-size-fits-all blasts.

→ Rolled out a full-funnel, omnichannel campaign—Meta, Google, email, SMS. Everything aligned, tracked, and optimized for performance.

→ Ran A/B tests on pricing, messaging, and checkout flows like a lab. No guesswork—just data-backed decisions that drove ROI.

The Results

  • +35% site conversions (led by the supplements line).

  • 3x email engagement, especially for skincare campaigns.

  • 2.5x ROAS on paid media—major win for the new supplement line

"Working with Maria was a game-changer for us. She helped us fine-tune our marketing strategy, and the results were immediate—higher conversions and a real boost in sales. Her ability to turn data into actionable strategies made all the difference."

— Emily H, CEO, Lumen Wellness.