Corporate Experience

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In every in-house role—from digital traffic to performance marketing—I’ve focused on one thing: turning marketing into a growth engine. I’ve worked across startups, large-scale tech companies, and research-driven teams, leading cross-functional initiatives that combine data, automation, AI tools, and creative execution to drive measurable results.

The challenges were different—inefficient ad spend, low conversion rates, siloed teams, or underperforming campaigns—but the approach didn’t change: leverage data, build scalable systems, and execute strategies that drive results. Whether optimizing 300+ campaigns for a real estate platform or cutting CPA by 30% with AI-powered optimizations, I delivered measurable, repeatable impact.

Business Categories I Work With

I work with startups, SMEs, and innovation-focused organizations across various industries—tech, SaaS, marketing services, real estate, wellness, and professional services. My expertise spans both B2B and B2C, focusing on high-impact sectors where strategic marketing, automation, and AI drive measurable growth. I also collaborate with public-private organizations, incubators, and accelerators that foster entrepreneurship and digital transformation.

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A woman giving a presentation in front of a projected line graph, with an audience seated at a table.
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Screenshot of a Squarespace website homepage with a beige and pink color scheme, featuring a person' leg wearing a colorful sock and a promotional message about selling anything online.
Laptop displaying a real estate website with a living room image in a minimalistic setting.

Up next, you'll find real examples of my work. These case studies show how I approach real business problems—pinpointing what’s broken, designing intelligent, efficient solutions, and executing with precision. The goal? Measurable, repeatable growth that makes the spend worth it.

  • A smartphone displaying a minimalistic app interface with icons for camera, mail, music, flower, phone, and contacts on a pink surface, next to a glowing pink lamp and a green plant leaf.

    Roads Consulting Group, US - Digital Traffic & Campaign Optimization

    Business Category: Marketing Services & Startup Acceleration (Public–Private Sector)

    Role & Responsibilities: Managed digital traffic and campaign performance optimization, utilizing advanced AI analytics and automation. Implemented strategies to drive high ROI through targeted SEO, SEM, and paid media campaigns.

    The Challenge: The client needed to increase website traffic and optimize campaign performance to drive growth, but faced inefficiencies in traffic targeting and budget allocation.

    What I Did:
    → Analyzed website traffic and implemented precision-targeted SEO, SEM, and paid media strategies to maximize performance.
    → Leveraged AI-powered audience segmentation and automated bid strategies to improve targeting accuracy.
    → Collaborated with design and content teams to enhance conversion rates and overall audience engagement.

    The Results:
    +50% increase in website traffic.
    -30% reduction in Cost Per Acquisition (CPA).
    +45% improvement in ROAS through AI-powered audience segmentation.

  • Screenshot of Squarespace website homepage with a background gradient of blue, pink, and red. The webpage features a beige and pink abstract graphic with text 'Everything to sell anything.' and a 'Get Started' button. An arm wearing color-blocked socks is visible on the right side of the image.

    Fincaraíz.com.co - Performance Marketing & Campaign Management for Real Estate

    Business Category: Real Estate Marketplace

    Role & Responsibilities: Optimized over 300 paid and organic campaigns for the real estate sector in Colombia, driving qualified lead conversion and performance improvements.

    The Challenge: Fincaraíz needed to optimize its digital marketing campaigns across multiple regions to improve lead generation and cost-efficiency.

    What I Did:
    → Managed and optimized 300+ paid and organic campaigns, utilizing data-driven decision-making and real-time campaign adjustments.
    → Applied advanced audience segmentation and automation strategies to increase operational efficiency.

    The Results:
    +65% improvement in overall campaign performance.
    -25% reduction in CPC.
    +35% increase in CTR.
    +20% growth in qualified lead conversions.

  • A woman giving a presentation in front of a projected line graph on a wall. She is standing in a room with an audience, with some audience members visible in the foreground.

    Inspira Research (TQ Projects) - Market Research Automation & Project Management

    Business Category: Market Research & Insights

    Role & Responsibilities: Coordinated market research projects and streamlined operations by introducing automation tools and processes.

    The Challenge: The need to improve operational efficiency in a fast-paced market research environment.

    What I Did:
    → Implemented automation tools (like Power B.I) for real-time reporting and project management.
    → Optimized workflows to reduce time spent on manual tasks and improve team collaboration.

    The Results:
    +35% faster project turnaround time.
    -50% manual reporting workload.
    +40% improvement in on-time project delivery.

  • Laboratorios EDO - Digital Marketing Launch & Brand Visibility

    Business Category: Pharmaceutical / Healthcare

    Role & Responsibilities: Launched and managed the company's first digital marketing campaign, significantly enhancing brand visibility.

    The Challenge: Laboratorios EDO lacked a digital marketing presence, and needed to build visibility in a competitive market.

    What We Did:
    → Developed a comprehensive digital marketing strategy to build the brand's online presence.
    → Launched and managed the company’s first-ever digital campaign.

    The Results:
    +120% increase in website traffic in 60 days.
    +310% growth in social media impressions.
    +15,000 brand interactions during first campaign cycle.

  • A laptop on a desk displaying a coding editor, with a closed notebook, pens, and an eraser next to it.

    OL Software - Marketing Department Launch & Strategy

    Business Category: SaaS / Tech Company.

    Role & Responsibilities: Built and launched the marketing department for OL Software from scratch, establishing objectives and a strategic approach for digital marketing.

    The Challenge: OL Software needed a marketing department that could drive the company's growth through strategic digital and innovation efforts.

    What We Did:
    → Established marketing goals and assembled a team to execute a full-fledged digital strategy.
    → Implemented innovative marketing techniques to position OL Software in a competitive market.

    The Results:
    100% of marketing objectives achieved in Q1.
    +45% increase in inbound leads.
    +60% growth in brand mentions within the first quarter.